Building the Stripe for credit products.
Upward Financial lets vertical SaaS platforms, gig‑worker marketplaces, and creator apps launch credit and card programmes in weeks instead of years.
It's an all‑in‑one infrastructure bundle: banking, payments, cards, underwriting, compliance, and reporting into a single API. Upward already powers credit‑builder cards and rent‑reporting products, and recently formed a strategic partnership with Mastercard to enable branded card programmes.
In its $8M Seed+ round (co‑led by Dundee Venture Capital and Breakwater Ventures, with Techstars and others), the company plans to expand engineering and partnerships.
CEO Aaron Gregory, COO Danielle Hill, and CTO Chris Hasz are serial fintech operators focused on making financial products accessible to gig workers and thin‑file consumers.
Upward monetises through platform fees and revenue‑share with partners.
Its moat lies in compliance expertise and a growing network of lenders.
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